Maximizing Digital Business Development Partnerships’s Business Development team and a group of panelists including current Business development partners will discuss strategies for getting the most out of a race- or auto enthusiast-focused digital business development partnership, from practical tips on communicating across audiences to higher level strategies for leveraging these partnerships. This will include email and social media strategies and techniques, giveaways, communication guidelines and other techniques to grow your market beyond sponsorships.

Saturday, December 14 • 8:00 AM – 9:00 AM
Location: Room: 236

* Jeanette DesJardins – President/Founder of Car Chix & Crank It Media
* Keith Haney – Keith Haney Racing/Tulsa Raceway Park/ Mid-West Pro Mod Series
* Danny Lorton – Lucas Oil Speedway
* Mark Menadier – Internet Brands
* Hector Scarano – IRG Sports + Entertainment™
* Erica Turner – Two Rivers Marketing
* Andy Weyenberg – Miller Welding

More info: