SHERWIN-WILLIAMS® AUTOMOTIVE FINISHES ANNOUNCES MULTI-YEAR CONTRACT DEAL WITH LARSEN MOTORSPORTS (LMS)
PALM BAY, FLORIDA– August 15, 2019 – Sherwin-Williams® Automotive Finishes has renewed its contract with Florida-based Larsen Motorsports (LMS), sponsoring the jet dragster team with its U.S. Chemical & Plastics (USC) brand and Dominator® truck bed liner. USC is an industry leader in the development and manufacturing of technologically advanced collision repair products and Dominator® is USC’s premium urethane-based line of premium truck bed liners.
“Larsen Motorsports is a great fit for the Sherwin-Williams Automotive Finishes division and the USC and Dominator brands. The partnership is the perfect complement to our already established motorsports program,” says Bryan Nichols, Sherwin-Williams® Motorsports Marketing Manager. Nichols goes on to explain, “Our core values align very well with the team at Larsen Motorsports and this relationship is sure to be a jetway to success.”
Tom Smith, USC’s National Sales Manager says, “The relationship with LMS has proven to put our brands face-to-face with tens of thousands of our end-users each year making this multi-year sponsorship contract renewal with LMS an easy decision. Our team at USC is looking forward to building on this great relationship in 2019 and beyond.”Chris Larsen, CEO and co-owner of LMS, added, “Drag racing is a natural fit for USC. It’s unique among motorsports in that it brings a massive amount of do-it-yourself participants together that build high-quality specialized vehicles limited only by one’s imagination. The USC brand is supported not only in the professional shop setting but has an unprecedented following of do-it-yourselfers. We’re proud to continue our relationship with an such an amazing brand.”